WELCOME TO INDIA
India, its vastness. It is experienced by seizing a pigment, a leather accord that unfurls around a cypriol heart: this plant with its potent, rich, smoky note is the friend of the Indian rivers. Associated with romantic success, it was used as a ritual fragrance on women’s saris and looked after men’s hearts. It also evokes the spirit of the rickshaws, the heavens, the colours, the offerings, the smiles, the lights, the dishes, the millennia, the animals, the palaces, the landscapes. From Mumbai to Kochi, from Kolkata to Bangalore, there are sensations as far as the eye can see. The journey is paved with the infinite, with wisdom, with wood and flowers, its rhythm marked by oud essence, olibanum and styrax resins, and rose and jasmine absolutes. Everything in it is magnificent, as though time and space made an extraordinary pact with the help of Ganesha the elephant-headed god. Vanilla pod extract and later, patchouli essence, from north to south, every vision takes on a new sharpness, a tangible thickness, a denser movement. It beckons us back over and over again to celebrate the eternal surprises it holds, as we never stop savouring its scent.
OUDISSIME
An olfactive celebration of Oud signed by Juliette Karagueuzoglou
Main notes: Cypriol Heart (from India), Oud essence, Leather accord
Ingredients: Indian Cypriol Heart, Oud Oil, Olibanum Resinoid, Turkish Rose Absolute, Egyptian Jasmine Absolute, Vanilla Bean Extract, Indonesian Patchouli Oil, Styrax Resinoid
INGREDIENT FOCUS: CYPRIOL HEART
BOTANICAL PROFILE
Cypriol, known as Nagarmotha in Hindi, and Nagar musta in Sanskrit, is a plant from the Cyperaceae family. Closely related to papyrus, it is mainly found in riverbeds in India.
HISTORY AND ANECDOTES
Cypriol is part of ancient Indian rituals. The roots were used to scent women’s clothing, such as traditional saris. The plant also appeared in the Vashikarana, an ancient Indian rite. The recipe for this use, a blend of cypriol, milkweed, an Indian spikenard, as well as jatamansi and fekhand, was applied to men’s foreheads to ensure them a long series of love successes. Lastly, cypriol is used in Ayurvedic medicine as well as Chinese traditional medicine.
COMMON PERFUMERY APPLICATION
Cypriol has a powerful woody and leathery note, woodland humus,
mushroom with a nearly vetiver base note.
OUDISSIME
A new animal in the Memo Paris’ bestiary: the elephant. The elephant enjoys a special status in India been very closely associated with the religion, myths, history and cultural heritage of India for centuries. Although the tiger has been designated as the national animal of India, for most Indians the elephant is the de facto national animal and the country has a fascinating history of domesticating wild elephants.
INDIAN LEATHER’s plates pays tribute to this India sacred symbols of peace, mental strength, and power.
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