Menard believes that the progress of science, and the world of nature, hold a wealth of hidden beauty potential. Our efforts to develop new ingredients span the globe. These ingredients are turned into marketable products only after being evaluated objectively for safety and effectiveness from the wide-ranging standpoints of dermatology, medicine, pharmacology, biology and other fields.

Since its establishment in November 1959, Nippon Menard Cosmetic Co., Ltd., has involved itself in the concept of beauty, based on its corporate philosophy of "Seeking True Beauty".

Having developed a large number of cosmetics, health food products, jewelry and lingerie, the company has single-mindedly served "female beauty" through the sales of these products. The name Menard comes from the captivating goddess Maenad, who served the Greek god Dionysus (Bacchus in Latin), famous as the god of procreation and production, as well as the god of wine. Founder and current chairman Daisuke Nonogawa named the company himself.

The company operates under five keywords that guide its daily work since the beginning:
- Cultural Enterprise - Menard presents the beauty of life and culture beyond cosmetics
- Scientific Enterprise - Menard is proud of its excellent research and development and goes on seeking Beauty
- International Enterprise - Menard is expanding the "Beauty network" to the world
- Enjoyable Enterprise - Menard considers the social contribution through Beauty its mission and wishes to offer an enjoyable life to people
- Human Enterprise - all people concerned with Menard are working together to reach common goals

Menard is dedicated to bringing revolutionary new ingredients to the market first, meeting the customers' diverse needs, and fostering the desire to look and feel one's best within and without.