Everything changed for Albert Fouquet one winter night in 1936 in Megève. Fouquet had traveled to this emerging ski resort, a meeting place for European aristocracy, to attend a dinner organized by his friend Nicolas. Albert was the perfect French gentleman, passionate about travel and with a fascinating pastime: creating perfumes for his personal use. These perfumes became highly sought after among his social circle and the perfect gift that Albert would exceptionally use to surprise his aristocratic friends on the most special occasions.

That magical night in Megève turned Fouquet’s life upside down: it was Annicke, a young Austrian girl, the daughter of a banker and Hungarian noble. Her extraordinary beauty, innate elegance and irresistible personality made Albert’s heart skip a beat. She was the most amazing woman he had ever met.


Their conversation and dancing, together with the warmth from the replace on that cold winter night left their imprint in Fouquet’s mind and on his heart, along with the indelible image of Annicke. There was no doubt that he had met the most fascinating woman that any man could ever have imagined.

That magical night turned into day, but Albert had to leave for Paris at sunrise. But not before writing a heartfelt letter to Annicke, in which he expressed his ardent desire to see her again as soon as it was possible.

Months passed and many letters were exchanged between Albert and Annicke. eir words of love, desire and dreams all inspired Fouquet to create a unique and exquisite perfume, which concentrated all that Annicke meant to him. A perfume that was as precious as the woman who had captured his heart.

When they met again in Vienna, Albert surprised Annicke with his first creation: Pure Vienne.