Agatho

Agatho Parfum – heritage and innovation

Among the plentiful discoveries, we learned that Agathon, a producer of precious ointments for the aristocracy of the time, was a very busy man. This sparked the ingenious idea of Agatho Parfum: a means of rediscovering the essence and preciousness of those ancient fragrances whilst giving them a new lease of life as part of an exclusive and contemporary olfactory project.


Heritage and tradition
Since its inception, Agatho Parfum has successfully entered the complex international market of luxury perfumery, immediately conquering the public and reaffirming its winning philosophy, forged on the ancient glories of the legendary Vesuvian city. As part of the Maison's creativity and exploration-focused journey, Alessandro has decided to put a modern spin on the historic Pompeian perfume tradition, by developing elegant and refined fragrances which are rich in both culture and character.

Innovation, refinement and Italian craftsmanship
The excellence of these creations is ensured by the high-quality raw materials – fine ingredients that are expertly combined – and further enhanced by the handcrafted bottle caps: authentic works of art in their own right with a refined and innovative design, made according to the artisanal processes of Capodimonte porcelain.

In fact, all the fragrances boast an unmistakable creative imprint, clearly visible both in the design of the fragrances and in their olfactory quality.
Elegant, rich and culturally inspired, the compositions are created for those who seek unique olfactory experiences.


Alessandro Bianchi – founder
The company was born in 2018 thanks to the artistic experience of Alessandro Bianchi, current CEO of the Maison. His vision allowed Agatho Parfum to gain international recognition while remaining faithful to its core values: authenticity, craftsmanship and exclusive character.