The world of artistic perfumery and the universe of super sports cars come together in a unique partnership with the launch of a new collection created by the prestigious Italian perfume house Xerjoff in collaboration with Automobili Lamborghini. This collaboration marks a historic moment in which two institutions of Italian excellence — united by a constant pursuit of innovation and a shared vision of design as an expression of character and identity — combine their creative visions to explore new sensory frontiers.

This partnership stems from a natural dialogue between two worlds that may appear distant, yet are deeply connected: both brands transform technology, craftsmanship and emotion into experiences capable of engaging the senses. Just as a Lamborghini is not merely a car but an object of design and performance, the perfumes in this collection translate power, creative tension and determination into olfactory form.

The series is composed of the three scents: Avanguardia, Fierezza and Perseveranza. These perfumes transform the values of boldness, innovation and heritage — which define the excellence of Made in Italy around the world — into liquid form. The collection is part of Xerjoff Blends, a series of collaborations which sees the perfume house work with leading brands and figures in many culturally significant fields, bringing perfumery into contact with other creative spheres and producing results that reflect the perspectives of both worlds.

The narrative heart of the collection revolves around the cinematic and sensory experience of driving a sports car, unfolding through the phases of preparation, adrenaline and fulfilment.

AVANGUARDIA
Avanguardia (Italian for avant-garde) is ahead of its time. Full of conviction and unbothered by common consensus, it is a trailblazing perfume that forges its own path. A strong, clearly-defined idea that has taken its final form — one that is unexpected and visionary.

Avanguardia operates on a higher level than most, unbound by the constraints of convention. Born from an innovative spirit shared by Xerjoff and Lamborghini, it is a perfume that dares to go beyond.

Avanguardia’s determined character is evident from the very beginning, as davana accentuates the depth and juiciness of its cherry top note. At its heart, the powerful presence of fractionated patchouli oil is this perfume’s driving force.

It captivates the senses with its enduring woody, patchouli-like scent, as the leathery nuances and subtly powdered touch of the black violet accord alongside it provide balance, while styrax and tonka bean anchor the perfume at the base.