In December of 2021 Puredistance got a notification from Roja Parfums that they would no longer supply Puredistance M perfume oil to Puredistance due to the changes in IFRA regulations and the resulting need for reformulation. Therefore, we had to discontinue Puredistance M. We decided we would not approach another perfumer asking him to copy ‘M’. Puredistance is about originality, not about imitation.
We invented a new name, M V2Q, and asked perfumer Antoine Lie if he could create a new version in the same vein as the old M, but more contemporary and emotionally sensitive.
Where the old M was inspired by the raw world of Sean Connery, the new M V2Q would be placed in today’s world of the latest James Bond: Daniel Craig and his future successor.
Antoine Lie gladly accepted the challenge and started to work on M V2Q. We provided him with artwork that communicates the essence of the new perfume and explained the new name M V2Q to him: V2 stands for ‘version 2’ of M; Q supplies James Bond with new techniques and innovations; and finally, ‘VanQuish ‘is the name of an Aston Martin being used in a James Bond movie.
We found one of the first samples Antoine sent us very promising and four months and five modifications later we were convinced the new M V2Q will not only please many of the old ‘M addicts’, but as well appeal to many new perfume lovers. In the interview below you will get some interesting insights in the process of the creation of M V2Q.
Top notes: Moroccan orange blossom, lavender from Provence, pink pepper from Reunion Island
Heart notes: cinnamon from Madagascar, cypriol (nagarmotha), jasmine sambac from India, pine tar from France
Base notes: Texas cedar, labdanum from Spain, patchouli, tonka bean from Venezuela, vanilla from Madagascar
lavender from Provence
pink pepper from Reunion Island
cypriol (nagarmotha)
jasmine sambac from India
pine tar from France
labdanum from Spain
patchouli
tonka bean from Venezuela
vanilla from Madagascar
jasmine
labdanum
lavender
olibanum
orange
oud
patchouli
tonka bean
vanilla
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