Memo Paris loves sun-drenched destinations, shorelines and the seaside, and for the very first time the House has chosen to celebrate a Provençal coastal treasure whose charm remains wonderfully preserved. 

Its name is Cap Camarat, and its vibration, its contours, its pine-clad hillsides, its majestic lighthouse illuminating the delectable Mediterranean, have inspired a fragrance like an invitation to the sun, like a caress of light upon the skin. 

Memo Paris thus claims a discreet jewel of the French Riviera as its own, a haven of unspoilt beauty at the very heart of the Côte d’Azur, where the power of nature unfolds with serene fullness. Head south with this enveloping and warm eau de parfum, as elegant as sunbathing on the pontoon of a sailing boat. 


VANILLA AZURE

A Mediterranean bay of pink peppercorns, a splash of luscious fruits, the invigorating call of the sea as a first gift. Then an imperial Sambac jasmine milk from Chinablends with the melting sweetness of crystallised vanilla, warm benzoin and ambery labdanum, offering a noble, sunlit gourmand trail, the rays of an endless summer in the south of France.

Velvety sandalwood, deep patchouli and a wonderfully enveloping musk seal this suspended moment, between sea and azure, rock and foam, when the wooden pontoon of a boat is never far away.

To lounge, to dream, to set sail, to return filled with light and warmth, and to keep this maritime emotion close.


THE ARTIST
Olimpia Zagnoli

To capture the solar intensity of the Cap Camarat landscape, Memo Paris chose to invite the talented Italian artist Olimpia Zagnoli, who has just signed the poster for the forthcoming Milano Cortina 2026 Winter Olympic Games.

Her pop-inspired, vibrantly coloured imagination diffuses its warmth all the way to Cap Camarat, giving full scope to the fragrance’s universe. Her stylised drawing, infused with the intensity of a glowing sun, adorns the limited-edition Cap Camarat bottle. It anchors itself in the retina, settles durably into the memory, like this destination with its perfect, irresistibly Mediterranean scenery.