Creed is the world's only privately held luxury fragrance dynasty. Founded in 1760 and passed from father to son since then, Creed has served more than 10 royal houses and the discerning public for more than 250 years. Indeed, Creed is one of the 100 oldest family businesses in the world. Based in Paris, Creed today is led by the legendary Olivier Creed, sixth generation master perfumer and company chief. Working alongside is his son, Erwin, 31, rising seventh generation and future head of the House.
The House of Creed is an authentic, luxury perfume house dedicated to the creation of highly original, artisan fragrances for men and women, made from the finest perfume ingredients the world has to offer.
This unique story began in 1760 when a pair of scented leather gloves were delivered to King George III by a new London tailoring company. Founded by James Henry Creed in the same year as the young King’s accession, the House of Creed started its journey as an exquisite tailor based in Mayfair, London. Since then, the House of Creed has gone on to create some of the finest garments and fragrances for the discerning and the discriminating for over 260 years, shifting from its tailoring heritage into one of the world’s leading niche perfume houses.