Touch of Oud

Touch of Oud was born in Dubai in 2014, inspired and rooted in the rituals of tradition and innovation.
It’s the instinct that tells us when everything feels right, like an invisible thread. This is the language our fragrances speak. The soul of our brand is shaped by memories, places and emotions. A quiet strength that lingers long after the first impression. A legacy made scent.

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Each fragrance holds a golden balance.
Touch that reveals.
Oud that grounds.

A subtle design from bottle to fragrance

Our monogram is more than a symbol. It holds meaning reflecting what we stand for.
Our logo is built from a T and an O, shaping the silhouette of a traditional oil-perfume bottle with its delicate glass stick, the iconic design used for highly concentrated perfumes in the Middle East.

This shape also echoes the Greek letter Phi, symbol of the golden ratio. The logo appears on the cap, crafted like a crystal that catches the light, and it is engraved directly into the glass bottle. Every detail is a tribute to balance, harmony, and that quiet feeling of perfection.

T is Touch - the subtle instinct that brings balance.
O is Oud - rich, deep, mysterious.

The spirit of heritage.
The heart of ritual.

Oud is more than a scent. Burned to welcome, offered in respect, worn to honour. Rooted in Middle Eastern culture. Its rich, resinous smoke carries centuries of history, enveloping spaces with calm and reverence.
Touch is our finesse, soft, precise and intentional. It is the subtle Instinct that brings each fragrance into balance.
Oud is our foundation, rare, sacred and grounding. It brings depth, richness and presence to every scent.

Every fragrance tells a story.
Written in Arabic. Whispered in oud.
Given as a gift to the senses.

The creator is the driving force behind every scent, every perfume, every name. A true perfume lover, passionate about precision… because precision is not perfection, it’s intention.

Each fragrance is crafted in collaboration with talented perfumers, like a musical piece played with four hands. They create together, searching for exactly the right balance, and once they find it, they stop. This is why we love to say that our perfumes are never complex without purpose. They are always composed with intention.