Xerjoff is turning the 2026 festive period into a true luxury experience with the release of its very first Advent calendar. This 12-day calendar has been conceived as a precious ritual, an invitation to savour the beauty of anticipation and explore each of its nuances with intention.

Opening each door and discovering the gift that lies behind it, the recipient takes one step further into the Xerjoff universe, immersing themselves in a world of creativity and artistic expression. Going beyond perfumery, the calendar also includes luxury beauty products, scented candles, decorative ornaments for the festive season and a book that recounts the essence of Xerjoff and the philosophy of its founder, Sergio Momo.

The countdown to Christmas culminates with the grand finale, a 50ml flacon of Primi Venti, a brand new perfume created exclusively for this Advent calendar.


PRIMI VENTI Parfum

Primi Venti is a celebratory perfume in every sense. Named in honour of Xerjoff’s 20th anniversary, it was created exclusively for inclusion as the grand finale of the Xerjoff 12-Day Advent Calendar, intended to be experienced for the first time at the most festive time of the year.

The fruit of twenty years in the perfume industry, Primi Venti is an uplifting scent that arrives as an explosion of joy, blended to perfection and simultaneously encapsulating the sophistication and refinement that have come to be synonymous with the name Xerjoff.

Sumptuous dark fruits grace the opening of Primi Venti with a distinct sweetness, as blackberry, blueberry and blackcurrant combine in a medley made yet more delectable by tempting cream caramel.

Delicate floral nuances balance out the composition at the heart while the narcotic, seductive character of tuberose paves the way for a base of warm amber, smooth vanilla and comforting white musk.

Scent profile: fruity, floral, gourmand

Top notes: blackberry, blueberry, blackcurrant
Heart notes: iris, jasmine, cream caramel, white flowers, tuberose
Base notes: amber, white musk, patchouli, vanilla



EACH CALENDAR COMPRISES:
- Primi Venti (50 ml)
- Black Moonlight (15 ml)
- Louis XV 1722 Rosè (15 ml)
- Starlight (15 ml)
- Torino 25 (2 ml decant)
- Gibeon (2 ml decant)
- Golden Moka (2 ml decant)
- Cruz del Sur II (2 ml decant)
- Alexandria II Hair Mist (30 ml)
- Alexandria II Body Cream (30ml)
- Louis XV 1722 Deodorant Spray (50ml)
- Scentimento collection scented candle (60 g x 2) - one of TrueBlue, BellaNotte or LunaLovers, and one of TobacDorè, NoirDeNoir, BlancDeNoir.
- Decorative Christmas ornament (x 2)
- Xerjoff book