America was still very sparsely populated in the 19th century, when immigrants arrived in droves from other continents – all fleeing an «Old Country» where an individual’s destiny was a mere accident of birth, rather than the result of talent and hard work.

This youthful, freedom-loving populace dreamed of a better future and within a century had founded the first nation born of the sheer will of the people. On this land without memory emerged the United States of America – a country turned constantly towards the new. A new aristocracy gradually arose from among this multitude of striving people, an elite of visionary and ambitious men.

Like millions of others, those 10,000 men left their homeland one day with no hope of ever returning – but they had a bolder streak, and their dreams were on a grander scale. People called them the «Upper Ten», a phrase coined by American poet Nathaniel Willis to designate «the ten thousand that matter»: the pioneers of America’s industrial century whose energy laid the groundwork for US supremacy.

Upper Ten is the fragrance of the corridors of power. The aroma is like entering a New York or Chicago Gentlemen’s Club in 1880. Cedar, sandalwood and fine leather with an added floral touch of geranium make up the main accord of this manly tribute to the life force of these American pioneers. Cardamom quickens its woody note while smooth cinnamon invigorates the mix. The amber, musky base brings more potency and depth, conferring a reassuring strength.