Collection Art Land

In the wake of Les Echappées, Cuirs Nomades and Graines Voyageuses, Memo now presents its Art Land collection. Taking its point of departure not from the beauty or mystery of a destination or an ingredient, but from the aura of an artistic practice tied to the land, nature and its resonance, the world of Memo continues to unfold. It will always be a question of place and the promise it brings, the magic it holds, as the culmination or beginning. But the intention is more aesthetic: Memo follows in the footsteps of man the maker, the one who not only contemplates the perfect natural balance of a space, but also shapes and changes it through his artistry. Nature is his heroine, his playing field, his mode of expression, his ultimate refuge, which he transforms into an artwork, a cultural object. These places that have dwelled in the imaginations of artists now serve as Memo's inspiration: the Art Land family of fragrances pays tribute to these territories reinvested and replayed by man's capacity for creation alone.





Marfa

The eye of a tuberose



Your eyes riveted on the sky, the desert is forgotten. Tuberose is your star and your shepherd. There will be mystery, the infinite hidden behind the decor, silence beneath the cacti. A slo-mo Western in a series of artistically edited sequence shots. As the Milky Way blazes an azure trail, you fly by so quickly; the road, half-cedar, half-sandalwood, rises before you. Monolithic shadows come to greet you, sculptures or dream-like Rocky Mountains, their worlds intertwining. You know how to stop the wind, meld musk with the strident and striped color of neon light, lift the dust from orange blossom. It matters not that you are oppressed by the heat, drunk on blue, driven by memories. Guided by the final gleam of ylang-ylang, you take vanilla’s hand. Here your life is a storybook. Marfa: your theatre, your poem, your creation, your invention.