Abu Dhabi, UAE: 6th of December 2017 WIDIAN, Abu Dhabi-based niche perfume house is proud to announce the release of its newest collection, Sapphire. LONDON, the first scent from the Sapphire collection, will be releasing worldwide in January of 2018. The new Sapphire Collection is a testament to cities and will be dedicated to different cities worldwide. London perfume is inspired by the lights and proud culture of cosmopolitan city of London but stretching far beyond borders in its appeal.

The fragrance, LONDON, will join a list of high-end perfumes developed by WIDIAN’s founder Ali Al Jaberi, who has collaborated with perfumers from all around the world to curate a line of exclusive fragrances that cater to the most discerning clientele. With Widian LONDON, the fragrance tells an intercontinental story that bridges between London and the UAE, offering the perfect scent for the modern person, worldly yet true to their roots.

London has always been a city of high culture, a city synonymous with luxury. Once upon a time the epicenter of history’s greatest empire, it is the city of great abbeys and royal palaces, the city of Saville Row, Harrods, and the Ritz. A city that has inspired countless works of art and literature. In this vein, the fragrance, LONDON is no different; at once a work of art and a testament to one of the world’s greatest cities.

As part of the Sapphire collection, LONDON’s bottle and packaging have been inspired by the grandiose Sheikh Zayed Grand Mosque. The package and bottle’s intricate details mirror the meticulous attributes of the Grand Mosque’s arches and domes; adding to the exclusivity and exquisiteness of the fragrance.

Each of WIDIAN’s packages, although familiar, takes you on a unique journey with its exceptional fragrances. By opening WIDIAN's box, you unlock the door to a world that combines familiar and foreign to reveal a magnificent journey.

London Perfume is available in two concentrations:
- 50ml - conc. 28%
- 100ml - conc. 22%.