Create a magical universe of toothpastes and aromas where your mood, time and season of the year steer what you use. A luxury perfume wardrobe for the mouth.

The formula contains 1450 ppm fluoride, 4 mild whitening agents kind to sensitive teeth (RDA level 72) and is packed with antioxidants.

Made in Switzerland and housed in aluminium tubes (recycles endlessly).
Vetted by The Swedish Dental Association, Vegan/Cruelty free and dermatologically tested.


E5CAPI5T: Escapist represents a more perfect union between the ordinary and the extraordinary. It blends delicate but vivid cinnamon with lush almond, opulent grapefruit, pulpy bitter orange and sun-kissed oranges with wintergreen peppermint.  

– Escapist is the essence of Selahatin. I want people to use Selahatin and forget about reality and whatever everyday stuff's going on and be taken to this magical fantasy place for a moment. To me, that’s what Escapist represents says founder Kristoffer Vural.

Notes: Cinnamon, Orange & Peppermint