Ashore EDP

Muscat, Oman – September, 2020: Marking the birth of a new era in the company’s history, Amouage has revealed its Renaissance Collection. Narrating a key chapter in the brand’s odyssey to paradise, the collection features four alluring fragrances, Enclave, Crimson Rocks, Ashore and Meander, each depicting Amouage’s romantic interpretation of encountering pure joy. Drawing inspiration from its home country, the Sultanate of Oman, these sophisticated blends of exquisitely contrasting scents are a liberating force of imagination created by internationally renowned perfumers including Domitille Michalon-Bertier (Crimson Rocks), Mackenzie Reilly (Ashore and Meander) and Julien Rasquinet (Enclave).

“Amouage is renowned for creating some of the most finely crafted perfumes in the world for over three decades. Continuing to build on this legacy, I want to take the brand on a quest. One that will see us explore new frontiers and discover new facets of the House,” said Renaud Salmon, Amouage Chief Experience Officer. “I chose to debut this epic fragrance odyssey with Renaissance, the rebirth where we translate what it means to experience pure joy, unbound by perception.”

The Renaissance Collection arouses a surging emotion of inner connectivity drawn from the Sultanate’s breathtaking nature, evoking its picturesque contours, colors and essence. The unique experiential aesthetic of the fragrances is further accentuated by beautifully coloured translucent bottles and artistic boxes, presenting their owners with a work of art.


On the coast of Ras Al Jinz, mid-summer, when the sun is in the middle of the sky, Ashore, depicts a mirage of the senses. As one’s eyes are saturated with light, a surreal brightness blends all that is around them, leaving only the wind that carries the scent of spices from the East. This intoxicatingly white floral fragrance of Jasmine, Ambergris and Sandalwood offers an olfactive interpretation of the union of the sun, the sand and waves while the Cardamom and Turmeric recall the scent of spices from India.

Nose: Mackenzie Reilly

Creation date: 2020

Target group: women

Product type: perfume