Amouage introduces new perfumes to its acclaimed Essences Collection - three remarkable expressions of the geometry of time
In search of the shape of time
Time is central to Amouage’s Essences Collection. When he conceived it, Renaud Salmon, Chief Creative Officer at the esteemed Omani High Perfumery House, decided that every aspect of the range – from the narratives behind the perfumes, to their formulation and visual representation – would reflect the paramount importance of time. “For the second trilogy of Essences,” says Salmon, “I wanted to consider time in an even deeper way – to think about how it is part of the very fabric of everything around us.”
Salmon’s musings led him to the fields of physics and geometry. In these areas of thought, time is far more than a mere measure of one minute leading to the next. It is, in fact, a force that is directly linked to the physicality of the objects that make up our existence – a boundary between the world with which we are familiar, and others the reality of which we can only dimly observe. “If we accept that time is a genuine feature of the structure of everything,” says Salmon, “then it becomes relatively easy to see that it can be represented in terms of geometry – which is precisely what I wanted to express with the next three Essences. My decision was to focus on three geometric concepts: , a straight line, a dot, and a circle.”
Remain – beginning from a single moment
The dot, or the point, is the smallest of all geometric representations, and yet in many ways it is also the most powerful. A beginning and an origin, it is the basic building block of all other forms: every shape and curve that could ever be imagined is essentially made up of a series of precisely aligned dots. To convey this idea of a single moment that exists within the entirety of all the other moments that come after it, Salmon enlisted the skills of Pierre Negrin. The result of their efforts is ‘Remain’, a singular study in the notion of singularity itself.
The perfume begins, appropriately enough, with a flash of intensity. The pepperiness of Pimento Berry and the brightness of Mandarin make a decisive statement with their lucid assertiveness. The appearance of Frankincense then moves proceedings into more complex realms, connecting the sparkle of a single moment to the structures of the past. Jasmine, Ylang Ylang, Lily and Vanilla broaden the scope of the moment, causing its reach and impact to become more expansive and all-enveloping. Finally, Ambergris, Guaiacwood, Patchouli and Castoreum, with their profound, partly animalic personalities, root the whole within the primeval: the place from which all time originates. Dazzling, complex and sensual, ‘Remain’ is an unforgettable statement on the point in time from which all others are measured.
Ageing: 6 months
Concentration: 30% pure perfume
The Essences – marking the contours of time
Amouage’s Essences represent true innovation in the field of perfumery. All the perfume concentrates in the range are infused for six months with an exceptional quality of aged, Australian sandalwood chips. Meanwhile, the alcohol which is used to dilute the concentrates is infused for a similar period of time in hand-made oakwood barrels, produced in France by the artisans at Allary. In the same way that an understanding of time reveals previously unseen facets of the physical world, the time allowed for this highly complicated double-infusion process brings out aspects of the three perfumes that would otherwise have remained concealed – an indescribable patina of sophistication, wrapping itself around each scent. An effect that is intangible while being unquestionably real – much like time itself.
Packaging & presentation
Remain, Line 618 and Sequence are presented in the bespoke Essences flacon. When viewed from the front, the bottle’s vertical ridges call to mind the desert dunes of the Omani landscape, while from above, they adopt the shape of the instantly-recognisable, twelve-pointed Amouage emblem. Beneath each flacon is the Essences medal, a gleaming, hand-made object which displays the perfumes’ key information as well as a stylised, graphical representation of the fragrance within it.
On each perfume’s box, the hourglass image serves as a reminder of the importance of time to the entirety of the Essences collection. Artist Louise Mertens’ eye-catching compositions on the outer sleeve provide a moving visual evocation of the concepts encapsulated by the perfumes.
The Essences visual campaign, photographed by Louise Mertens, brings the abstract language of time to life through stark, brutalist compositions. Each image features sculptural bronze-toned monoliths dot, line, and circle that mirror the geometric identity of the fragrances and serve as physical expressions of time’s structure.
Top notes: Hojari incense, bergamot, pimento berry, tangerine
Heart notes: jasmine, juniper, lily, ylang-ylang
Base notes: ambergris, guaiacwood, patchouli, tonka bean, vanilla
bergamot
pimento berry
tangerine
juniper
lily
ylang-ylang
guaiacwood
patchouli
tonka bean
vanilla
Alcohol Denat, Parfum, Citrus Aurantium Bergamia Peel Oil, Aqua, Linalool, Tetramethyl Acetyloctahydronaphthalenes, Vanillin, Linalyl Acetate, Pogostemon Cablin Oil, Coumarin, Geraniol, Limonene, Pinene, Farnesol, Cananga Odorata Oil/Extract, Eugenol, Beta-Caryophyllene, Santalol, Laurus Nobilis Leaf Oil, Jasmine Oil/Extract, Geranyl Acetate, Citral, Terpinolene, Benzyl Benzoate, Terpineol, Alpha-Terpinene, Benzyl Salicylate, Isoeugenol, Isoeugenyl Acetate
Spray onto the skin from a distance of approximately 20 cm.
AMOUAGE SAOC
250 Bis Bd, Saint Germain
75007 Paryż
Francja
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