A FRAGRANCE INSPIRED BY THE HISTORY OF MAYFAIR AND ST JAMES
True to the traditions of the grand houses of the golden age of perfume, Ex Idolo has created an exceptional blend inspired by the history of the members clubs of Mayfair and St. James in London. The fragrance is a juxtaposition of sweet tobacco and boozy notes against a warm woody-amber accord. The fragrance is anchored by a sparkling and ultra rare Omani (Hougari) frankincense. Although inspired by the past, Ryder is a modern fragrance; it is worth mentioning that although many of the members clubs started as male-only – a large number of them now invite women as well. To represent this, Ryder's distinctive character has been enhanced with a heady, indolic Royal jasmine. Ryder is a unisex fragrance.

An invitation to discover
Matthew Zhuk, creative lead and curator for Ex Idolo fragrances, celebrates both majestic natural forces which come together to bring perfume into our lives; the unhurried process of the natural formation of the precious resins, locked inside living vessels until their discovery, the exacting distillation process and the to the delicate balancing act of blending.