There is a word that, in Italy, is never just a word. It is a smile that arrives before the introductions, a spontaneous gesture that brings people closer, an invitation to share a moment. It is the lightness of an encounter destined to become a memory.

Ciao is a toast to Italy. To that natural elegance that needs no ostentation, to the genuine pleasure of conviviality, to terraces coming to life at sunset, to glasses gently clinking, to conversations flowing effortlessly as the city dresses itself in golden light.

Ciao tells the story of a contemporary Italy: spontaneous and sophisticated. An Italy that captivates through its authenticity, where hospitality is a way of life and beauty is expressed with natural ease.

With Ciao, THoO opens a new chapter in the Crazy Collection: a creation that transforms one of the simplest and most universal gestures of Italian culture into an unexpected, luminous and irresistible olfactory experience. Because sometimes, a single word is all it takes to begin something extraordinary.


CIAO
An Italian moment. The opening is a toast. Italian bubbles rise lightly sparkling, vibrant, alive. Alongside them, the juicy sweetness of white peach: luminous, velvety, almost cinematic. A citrus accent ignites it like a sudden ray of light across glass. Then the rhythm changes.

The effervescence gives way to a more intimate, enveloping sensuality. On the skin, the depth of ambergris emerges: refined, magnetic and extraordinarily contemporary. A soft, lingering sillage that remains in the air like the memory of a perfect evening.

Just like that “Ciao” from which it all began.